You Have Authority. Now Make It Pay.

If you are already respected in your industry, congratulations. You have something a lot of people are still chasing.

Now here is the uncomfortable part. Authority does not automatically translate into opportunity.

That is exactly why I launched Presence to Pipeline™.

In the opening of the show, I say it plainly: You have authority. Now make it pay. This podcast is built to help leaders turn what they already have into what they actually want. More access. More momentum. More revenue. More of the right people reaching out first.

This is not a podcast about “going viral.” It is not a podcast about posting every day, forcing hot takes, or pretending you have unlimited time.

It is a podcast about converting visibility into outcomes, using LinkedIn with intention, and using Sales Navigator the way it was meant to be used.

What “Presence to Pipeline™” Actually Means

My promise is simple: This show turns attention into access, and access into revenue.

Attention is not the goal. Attention is the starting line.

Because when your presence is positioned correctly, the ripple effects show up fast:

• Deals move.

• Doors open.

• Stages get booked.

• Press and partnership opportunities find your inbox.

  
  

That is not hype. That is what happens when your digital presence matches your real-world authority.

And if you are reading this thinking, “I have the credentials, the experience, the results, and still… crickets,” then you are exactly who I built this for.

The Real Problem: You’re Not Invisible, You’re Underleveraged

Most high-performing executives, founders, and sales leaders are not struggling because they lack talent.

They are struggling because their digital presence is doing a poor job translating that talent into trust at scale.

You might be:

• Highly respected internally, but unknown externally

• Great in the room, but unclear online

• Consistently delivering results, but rarely associated with them publicly

• Sitting on a strong network, but not activating it intentionally

  
  

So the opportunities you should be getting are going to someone else. Not because they are better, but because they are clearer and more visible.

Presence to Pipeline exists to close that gap.

What You Can Expect From This Podcast

In the episode intro, I lay out what you can count on from me: Clear guidance that works on LinkedIn.

Not theories. Not fluff. Not recycled advice from 2018.

Guidance you can implement, even if you are busy, even if you do not love social media, and especially if you have no interest in becoming an influencer.

Here is the standard I am holding this show to:

• Practical guidance you can actually use

• A focus on outcomes that matter: access, conversations, revenue

• Systems that build momentum without guesswork

• A tone that keeps it human and yes, actually fun

  
  

Because if your LinkedIn strategy feels like a chore, you will not stick with it. And consistency beats intensity every time.

LinkedIn Is Not Just a Platform, It’s a Leverage Tool

Let’s reframe LinkedIn the way leaders should.

LinkedIn is not simply a place to post updates.

LinkedIn is the most public, most searchable, most professionally relevant representation of your credibility that you control.

And when you use it well, it becomes a compounding asset.

It can support:

• Executive credibility and thought leadership

• Relationship building at scale

• Strategic networking and warm introductions

• Pipeline development for founders and sales teams

• Recruiting visibility for career pivots or advancement

• Speaking opportunities and media interest

  
  

This is why I said in the episode: deals move, doors open, stages get booked, the press finds your inbox.

That is what strong presence unlocks.

The Sales Navigator Shift: Not a Search Engine, a Revenue Engine

If you have Sales Navigator and you are using it like a fancy phone book, I am coming to snatch your login.

In the intro, I tell you directly: I’ll show you how to use Sales Navigator not as a search engine…

Sales Navigator is not about browsing. It is about building a repeatable system for:

• Finding the right people

• Prioritizing the right accounts

• Understanding real buying context

• Creating warm, relevant outreach

• Building trust and momentum over time

  
  

When you use it correctly, it supports revenue in a way that feels natural, not robotic.

And if you lead a team, Sales Navigator becomes even more powerful because it creates consistency across your outreach, your targeting, and your pipeline habits.

Why Most People Get Sales Navigator Wrong

Most people do one of two things:

1. They do nothing with it. It becomes an expensive icon on the toolbar.

2. They use it aggressively and transactional. They run searches, blast messages, and wonder why their response rate is terrible.

   
   

If your approach is “connect, pitch, chase,” you are not doing relationship building. You are doing digital door-to-door sales.

Sales Navigator works best when you pair it with a simple strategy:

• Target with intention

• Engage with relevance

• Message with clarity

• Follow up like a human

  
  

That is how you build momentum without guesswork.

Attention Into Access: The Middle Step Everyone Skips

Most people treat LinkedIn like a slot machine.

Post something. Hope it hits. Wait for “leads.”

That is not a strategy. That is wishful thinking with Wi-Fi.

The path I teach, and the one this podcast is built on, is simple: Presence → attention → access → revenue

Attention is not the finish line. It is the invitation.

Access is where everything changes. Access looks like real conversations with decision-makers, warm introductions, partnership invites, podcast bookings, recruiter outreach, and the kind of replies that do not start with “Who are you again?”

If your content gets attention but nothing moves, you are missing the access step.

Momentum Without Guesswork

In the episode I call this “simple, repeatable, actually fun” for a reason. If it feels complicated, you will not do it consistently. If it feels performative, you will resent it. If it feels random, you will burn cycles and blame the platform.

Momentum comes from a few intentional moves done consistently:

• A profile that makes your value obvious

• A network you build on purpose, not by accident

• Outreach that sounds human, not like a template

• A rhythm you can maintain even when you are busy

  
  

That is how you stay visible without turning LinkedIn into a part-time job.

Who This Show Is For

I say it in the episode: this is built for executives, founders and sales teams.

Let me make that even clearer.

Executives

If you are leading at a high level, LinkedIn is not optional. It is a visibility asset.

You do not need to post daily. You do need a presence that matches your role, your expertise, and where you want to go next.

Founders

If you are building a company, your LinkedIn presence is part of your go-to-market strategy.

Investors, partners, talent, and buyers are all watching. Even when they do not hit like.

Sales Teams

Your pipeline is not just quotas and CRM fields. It is relationships, timing, and credibility.

Sales Navigator paired with a strong presence creates an advantage your competitors cannot easily copy.

Ready to Build Your Pipeline From Your Presence?

If this message hits, do not just nod and keep scrolling.

Go listen to the episode and subscribe so you do not miss what’s coming next.

Subscribe to Presence to Pipeline, then connect with me on LinkedIn or reach out at support@ascentsocialcapital.com.

If you are ready to turn attention into access and access into revenue, I am ready to help you build the presence that pays you back.